UNDERSTANDING THE CUSTOMER

The needs of each Herc customer vary drastically. From independent contractors needing tools & equipment for a specific job to fleet managers needing to manage multiple job-sites, budgets, and timelines with massive fleets spread across the country. To better understand these unique needs and create a product to serve them all required lots of research. We started our process with interviewing customers and crew alike. To cover the vast amount of user-types we created tension-based personas.

DESIGNING at SCALE
‍(ECOMM + FLEET MANAGEMENT)

Designing a product that can support customers looking for a 14 in. Handheld Gas Concrete Cutoff Saw or are in dire need of a "scratcher" ; That can also provide features for operators and fleet-managers to better utilize and track each piece of equipment (down to tire pressure) required a design system that is ruggedized and supports plays for parity and extensibility across web and mobile.