When we advocate for our users and seek to understand their needs, it makes us and our products better. When we understand the brand our voice gets clearer. Better and clearer welcomes use. With use comes feedback, opportunity, and a responsibility to improve. That responsibility extends to knowing every person and facet touched by the work. Cash all this in and you’re earning trust. That’s a great place to be.

It’s why I love being part of and building teams that put in the work to be better, clearer, and responsible. Because it leads us to what’s best.